Project By Jules
Software Feature Promo Videos
As part of a bigger marketing strategy, multiple videos needed to be produced for Mouseflow. I was responsible for both strategizing about and executing these videos.
Like any other creative project, making videos often becomes a deeper conversation about messaging, purpose, and positioning.
My process with these videos would often be the following; (1) decide on the objective, target audience, and channels; (2) iterate on a script with ChatGPT and the team; (3) create a static storyboard with my own quick voiceover prototype and sound bed; (4) share with the team and iterate on the script and overall message; (5) produce the video and motion graphics needed; and then (6) the final feedback and iteration with team.
Below are some of the videos - you'll be able to see more on Mouseflow's YouTube Channel. Most shorter videos are created by graphic designer, Adriana, while the longer ones are created by me.