Project By Jules
Brand & Website for Sound Project
This project was done for the non-profit Italian organization called Sound Project. Sound Project is a voluntary-driven music organization that provides music lessons, rental of rehearsal rooms and equipment, and much more.
What:
Logo Design
Branding
Web Design
When:
Q4, 2024
For Who:
Sound Project Academy & Studios
Link:
Rediscovering the brand positioning
The first part of this project focused on gathering the main stakeholders in a number of focus-group like sessions. Here, we discussed the desired positioning of the Sound Project in relation to other music schools and rehearsal rooms.
The target audience(s), main competitors, desired brand associations, and brand personality were defined and analysed.
A number of different logo concept were tested, both with stakeholders and other communities.
A few favorite logo concepts were then further user tested, investigating the extracted meaning and associations from the viewer.
Due to the nature of the non-profit organization's offerings, it was important that the brand identity was versatile and could be adjusted to fit different demographics - kids, youngsters, and parents.
Designing for versatility and different demographics
Bringing it all together with a fun and intuitive website
Once the identity was designed, my focus shifted to the website design. The website is designed and built fully by me in Framer.
Through iterations with the stakeholders, we ended up with a fun and playful web design that, in our opinion, represents the brand and the fun culture behind the organization!
